In today’s competitive market, aligning your sales strategy with your broader company goals is crucial for success. My top-down approach to sales consulting ensures that every aspect of your sales operation is strategically aligned, maximizing efficiency and effectiveness. With over 25 years of experience selling to Fortune 500 companies and top 100 fleets, I provide a comprehensive and strategic approach that leads to increased sales, trust, and customer retention.

As a fractional Director of Sales, I work closely with your sales teams and executives to implement effective strategies and drive performance.

My Services

Market Analysis

Understanding the market landscape is critical to developing a successful sales strategy. My market analysis service includes:

  • Comprehensive Market Research: I gather and analyze data to understand market trends, customer behaviors, and emerging opportunities.
  • Competitor Analysis:I assess your competitors’ strengths and weaknesses, examining their market positioning and strategies to identify gaps and opportunities for differentiation.
  • Opportunities and Threats: I identify potential opportunities for growth and pinpoint threats that could impact your business, providing strategic recommendations to navigate both.
  • Customized Action Plans: I develop tailored strategies based on market insights to help you capitalize on opportunities and mitigate potential threats.

Target Customer Segments

Define your target customer segments to focus your sales efforts where they will be most effective. My service includes:

  • Customer Segmentation Analysis: I analyze your customer base and segment it into distinct groups based on demographics, behavior, and needs.
  • Identification of Key Target Segments: I help you identify the most lucrative segments that align with your business strengths and market opportunities.
  • Alignment with Company Strengths: I ensure that your target segments align with what your company does best, maximizing the chances of success.
  • Exploration of Market Opportunities: I explore new market opportunities that may have been overlooked, ensuring comprehensive market coverage.

Value Proposition

A compelling value proposition is crucial to differentiating your offerings from competitors. My service includes:

  • Crafting a Unique Value Proposition: I work with you to develop a value proposition that clearly communicates the unique benefits of your products or services.
  • Solution Mapping: I map your solutions to the specific needs and pain points of your target segments, ensuring relevance and resonance.
  • Cost Justification: I provide compelling cost justification to help your customers understand the value they receive relative to the cost.
  • Effective Messaging: I create and articulate the right messaging that highlights your value proposition and resonates with your target audience.